BP pushes feel-good Gulf story in spill aftermath
Nearly 20 months after its massive Gulf of Mexico oil spill — and just as Americans focus on New Orleans, host of the college football championship game — BP is pushing a slick nationwide public relations campaign to persuade Americans that the Gulf region has recovered.
BP PLC's rosy picture of the Gulf, complete with sparkling beaches, booming businesses, smiling fishermen and waters bursting with seafood, seems a bit too rosy to many people who live there. Even if the British oil giant's campaign helps promote the Gulf as a place where Americans should have no fear to visit and spend their money, some dismiss it as "BP propaganda."
The PR blitz is part of the company's multibillion dollar response to the Gulf oil spill that started after the BP-leased Deepwater Horizon drilling rig exploded off the coast of Louisiana on April 20, 2010, killing 11 workers and leading to the release of more than 200 million gallons (760 million liters) of oil. As engineers struggled to cap the out-of-control well, it turned into the largest offshore oil spill in U.S. history.
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